Scams, frauds and pump and dump groups are prevalent in crypto today. How is the average crypto investor supposed to know which crypto project is legitimate and which is BS? Whether its an ICO, a Facebook group or an exchange - it's very hard to tell where your hard earned time or money can be safely spent. The US has a centralized organization called the Better Business Bureau (BBB) to help consumers know which companies to avoid and which to trust. This organization is far from perfect, but it serves its purpose. There is no such organization for crypto. There are a few that attempt to offer rating services for ICOs, but those are fraught with pay-to-play manipulation, and the consumer is left wondering what is real and what is paid for or fake. Crypto enthusiasts asks themselves the following types of questions and crypto projects every day: "Is this telegram group a pump and dump group in disguise, or is it legitimate? Is this ICO a scam or a great opportunity? Are the founders who they say they are? Is their code spectacular? Is their white paper copy/pasted or original? Is this Twitter influencer REALLY stating his opinion, or was he merely paid to say that? Does this exchange have a history of hacks, or is my money safe here? Is this crypto podcast a waste of my time or does it actually offer value? Is this crypto Meetup group here in London a great group of people, or is it a sales pitch in disguise?" $NOBS aims to be the answer to questions such as these and the solution to this major problem facing the world's newest asset class.